All branded honey products are eligible for participation for the best packaging award. The products to be evaluated must be in the appropriate condition for testing and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.
Each judge records a numerical rating on the evaluation sheet, which represents the general sense of Imaging (which weighs the most in the final rating) as well as other criteria, such as the label, bottle or can or other material of packaging, innovation, colors and the general image of the product.
The companies that will be awarded have the right to promote their distinction, by using the award and contest logos. Products are evaluated by each member of the committee. The general rating, on a scale of 100, is the result of the weighted average of the separate ratings.
The award categories are:
The design Awards can support the marketing strategy followed by every food and beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well-known truth, that customers shop with their eyes first, with the price of the product following after, is another reason to participate in the contest since the award logo on the product’s label will help boost your sales.
The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The London Honey Design Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximizing your marketing actions across the globe.
The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers, and retailers.
Multidisciplinary design – Experience enhancement – Learning “journeys”
Dimitris is a multidisciplinary design consultant currently based in London. Among many activities and in a lifelong effort to better illustrate the perspectives of design, he has been publisher of the award-winning magazine “Multidisciplinary NTIZAIN”, founder and for 22 years Head of the Product Design school in ΑΚΤΟ Art & Design College, where he introduced for the first time in Greece the education of Packaging Design. He founded the first Greek Innovation Lab related to design and has been Director for the Retail Network of the Benaki Museum and also for the MENTIS Center for the preservation of traditional textile techniques. He has curated for a number of years, the young designers’ presence and design research workshops at the TEDx Academy. On September 2015 he was a TEDx Academy speaker on Design Thinking.
Sara Carneholm is a graphic designer with 15 years of experience in editorial design and graphic design for exhibitions and branding. Clients range from big institutions such as The Design Museum and The Royal College of Art to individual artists, designers, and makers. She has an interest in using traditional, analog processes and tactile materials. Sara’s work is often type-driven, and she enjoys playing with words and loves the smell of print.
Creative Director at Echo
Ever since presenting his teacher with an intricate cowboy picture at the age of 4, Andrew’s passion has been to see his 2D creations come to life. It’s what led him to product and brand design. Andrew’s background in designing trains, planes, and automobiles injects a sense of momentum into the award-winning projects at Echo. Meanwhile, his love for the craft, be it Italian wine, shows or motorbikes, spills over into his drive to bring beauty to the everyday.
Joint course leader, Ba (Hons) Product Design, Ravensbourne University London
Nadine Bennett is an experienced Product designer and educator working in both physical and digital creative fields. Her real passion is guiding the next generation of young designers, building their skills, confidence, and ambition to push boundaries and use their talent professionally to create desirable, useful, and intelligent design solutions. She measures her success on the success of the graduates she has mentored, with past alumni heading departments in some of the UK global leading businesses. Born and educated in the UK she has worked for a variety of companies, predominantly as an in-house designer working on user-centered design challenges for personal safety, retail pop-ups, and interactive toys. During this time, she built expertise in both 3D and 2D CAD.
Focusing on packaging her drive is to ensure that design decisions are made to balance sustainability and business needs, this requires a clear understanding of the material selection and waste material management. “I strongly believe that imparting this essential design thinking to young designers’ working process will drive positive change, build exciting, innovative results and help mitigate the further negative impact on our environment”. Outside of education Nadine creates interactive digital products and aims to make these engaging and balanced activities for young users.
CEO / Co-Founder at The Design Laboratory
Boris Thuery graduated from Central Saint Martins with a Master’s in Industrial Design.
He is a result-oriented professional with over 15 years of experience in Design Innovation, Product & Industrial Design, and Design Strategy Branding and Narrative. Having co-founded and established the Design Laboratory as a successful International Design Agency of which he is now the CEO and Creative Director. Boris has a healthy obsession for design excellence and is a natural problem solver, his approach to Design Strategy and a one-of-a-kind cross-disciplinary approach to Design Innovation have made The Design Laboratory a recognized and valued partner to help clients translate their vision into creative and innovative solutions. Boris thrives on the integration of the different design disciplines to create meaningful brands, products, and services. His clients include VF Corp, The Fat Duck, Bacardi Group, Glenmorangie, Zinc, Warrior Addict, Universal McCann, and LVMH amongst others. Specialties: Design Strategy, Innovation, Creative Thinker, Industrial & Product Design, IP creation, Entrepreneur
Director of the Master in Packaging Design
Elisava Barcelona School of Design and Engineering
BA in Graphic Design from Llotja School and Diploma in Business from the University of Barcelona, in 1997 Eva Minguella founded EVA ESTUDI, a company of Corporate Identity and Packaging Design. 25 years specialized in creating a personality for international and national brands in the food sector. She actively takes part in events and conferences concerning the packaging sector and since 2005 she is the Director of the unique Master of Packaging Design among all European countries. Nowadays she combines her professional work in the Estudio with teaching at ELISAVA School of Design in Barcelona. Eva is a very active person and she has time for a lot of activities like enjoying a long bike trip in nature, listening to good jazz, painting or traveling to “discover” new countries.